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Many people would have you believe that social media is too difficult to learn, and that paying for advertising is the only way to be seen online. Here, at Cotswold Connected, I disagree. Which platform should I use for my business?Each social media platform is different and therefore has different audience demographics. Here are the UK stats: Snapchat – 57% of users are female. Most popular with 13-24 year olds Tik Tok – 61% of users are female. Most popular with 18-24 year olds Twitter – 60% of users are male. Most popular with 18-29 year olds Instagram – 54% of users are female. Most popular with 18-34 year olds Pinterest – 72% of users are female. Most popular with 25-35 year olds Facebook – 52% of users are male. Most popular with 25-54 year olds LinkedIn – 57% of users are male. Most popular with 30-49 year olds What is a good social media strategy?Every business will have a unique strategy specific to their ideal customer. This can take some trial and error before getting the perfect recipe, however content pillars help make the process easier. Content pillars are a set of 3-5 topics your content will relate to. They help your feed stay focused. Once you have selected your topic areas you can then rotate them to give a varied profile. Many accounts use the following four content pillars – Engage, Educate, Inspire and Promote. Other more specific suggestions include: – Reviews / Testimonials – This or That / Before and After – Challenges / Competitions – Entertain – funny and relatable content – Did you know questions / Ask the audience Above all else remember that even if your customers aren’t purchasing through your social media channels, it is effectively your shop window. To make customers stop scrolling it needs to add value and be authentic! What does Cotswold Connected do?With over nine years social media experience I’m passionate about using my expertise to help businesses grow – both their online accounts and their actual business profits! With over 80% of people now buying online and 85% using social media it’s crucial your business is visible.
Many find social media stressful or too time consuming while they are focusing on their business. Cotswold Connected takes away that stress and time constraint by managing your accounts, creating content and boosting your brands visibility all in one. I maximise your company’s reach while focusing on organic social growth. If you’re not in a position to have social media management just yet, I also offer 1:1 lessons and power hours. Ensure your business is on the correct track with Cotswold Connected. Why not get in touch or follow me on social media? 07582 248 380 [email protected] www.cotswoldconnected.com Instagram & Facebook @cotswoldconnected
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What a day we had at Meadow Barn, Stratford-upon-Avon!  Shoot Participants -
Sarah Day - One Day Film Productions - [email protected] Anthony Hall - Anthony Hall Photography - [email protected] Sarah Haywood - Sarah Haywood Photography - [email protected] Katie Wilber - Cotswold Connected - [email protected] Annabel Richardson - Annabel Sarah Bridal Shop - [email protected] Dean Carter - Carter Esquire - [email protected] Sam Smith - Trust Salons - [email protected] Di Hassall - Diane Hassall - [email protected] Debbie & Bev - The Stratford Park & Golf Hotel - [email protected] Lorraine - White Violet Event Dressers - [email protected] Hannah Harris - Emmie's Den - [email protected] Laura Mills - The Enchanted Dreamer - [email protected] Jo - White Ivy Flowers - [email protected] Bam - Fizzy Fiesta - [email protected] Annabelle Gallagher - Belle Peach Creative - [email protected] Shelley - Elite Limo Services - [email protected] Matthew Hewston - [email protected] Nick Giles - Giles Fireworks - [email protected] Sam Strecker - Cake Fantastique - [email protected] White Rose Ceremonies Chris Onslow - [email protected]
The events were raising money for the Ladies First chosen charities - Suited for Success & St. Basils.
www.suitedforsuccess.co.uk www.stbasils.org.uk. If you batch create your content in advance you can also schedule your posts. This means they will post automatically at the time you select (optimal posting). There are free trials for lots of the platforms and the basic plans aren’t usually too expensive either. Apps include:
Hootsuite
Later
Buffer
Facebook Creator Studio
Social Pilot
 I am beyond thrilled to announce I have been officially approved by the Prince's Trust as a new business!
The trust offers fantastic support to young people throughout the UK. As an organisation they give 16-30 year olds the opportunity to create their own business, join their dream career or re-train. Over the last couple of months I have been working hard to successfully participate in the trust's Enterprise training and formulate a full Business Plan... very exciting!! Cotswold Connected has now been fully approved and I have a lovely mentor to help guide me on this wonderful adventure! |
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